Uptown Grant to Light Up the Night in Penrith’s CBD
High StreetDAY+NIGHT Project - Supported by the NSW Government
High StreetDAY+NIGHT Uptown Program is an initiative that’s all about invigorating the local night-time economy by supporting Penrith’s CBD focus on attracting an increase in visitors and bolstering Western Sydney’s burgeoning food and beverage industry.
‘The vision for High StreetDAY+NIGHT Uptown Program in Penrith’s CBD is to create a thriving local night-time economy that encourages local businesses to participate, fostering a sense of community while boosting economic growth. This approach not only supports local businesses and entrepreneurs but also enhances the CBD’s overall appeal as a dynamic night-time destination’.
– Jess Jenkins, Project Lead and District Coordinator – Local business owner
A Community-Centric Approach
The mission of the project is to create a safe and attractive entertainment district—to build a strong night-time economy that is not only respectful and welcoming but also supportive of both local residents and businesses. By fostering an environment that attracts both visitors and the worker economy, Penrith CBD is positioned as a hub of opportunity and growth.
Focus on Economic Expansion
Penrith is part of Australia’s most significant future economic corridor, benefiting from its strategic position and infrastructure. With the new airport on the horizon, Penrith’s population is projected to grow by 60,000 in the next two decades. The Western Sydney catchment area is forecasted to increase by over 900,000 people by 2031. These statistics underscore the region’s potential for economic prosperity and community development.
Revitalising Penrith's Landscape
While currently serving as a vibrant hotspot for locals, the project aims to extend its reach across Sydney and beyond. A comprehensive strategy to enhance Penrith’s 24-hour economy is paramount. This includes developing a superior night-time transport network and reimagining streetscapes with improved pathways, enhanced lighting, and art installations. Such improvements will create an inviting atmosphere that complements the dynamic venues within the precinct, drawing a diverse array of visitors to Western Sydney.
‘At the heart of the High StreetDAY+NIGHT Uptown Program is a commitment to making nightlife accessible and enjoyable for all ages and interests with live music, entertainment, food, beverage and fun! The project aims to energise the local night-time economy and foster a feeling of belonging and pride within the community’.
– Richard Fox, President, Penrith Valley Chamber of Commerce
Join Us in Shaping the Future
High StreetDAY+NIGHT invites you to get involved in the exciting transformations taking place in Penrith. With limitless opportunities ahead, now is the time to engage with this flourishing precinct and be part of its vibrant future. This program is free for local businesses and is fully supported by the NSW Government.
The program includes:
Phase 1: Development of a destination plan and brand for High Street, Penrith
Phase 2: Skills development for local businesses focused on marketing and driving customers into your venue
Phase 3: Marketing promotion that drives an increase in visitors to the precinct
Download the Information Pack
For all the information about this program, download the information pack.
How to Get Involved
If you’re interested in being part of this program, please contact:
Jess Jenkins
Project Lead & District Coordinator – Local Business Owner
Email admin@mrwatkins.com.au
Phone 0416 929 063
Media enquiries:
Alex Gibbs
Project Director
Email alex.gibbs@smilemarketing.com.au
Phone 0418 674 850
Supported by the NSW Government’s 24-Hour Economy team
