New Taskforce to boost Tourism ahead of Western Sydney International Airport

International and Australian visitors will be lured to Penrith in a joint Taskforce initiative established by Destination New South Wales, Penrith City Council and Penrith Valley Chamber.

The new Tourism and Visitor Economy Taskforce will bring together representatives from the Penrith Valley Chamber, local and state government as well as private sector interests to grow the visitor economy throughout the Penrith Valley Region.

The key stakeholders (Penrith Valley Chamber, Destination Sydney Surrounds North, Penrith City Council) will lead the recruitment process to select five key industry members with experience and expertise who will help shape the future tourism roadmap.

Expressions of interest have been called for, more details about the Taskforce and EOI process can be found by CLICKING HERE.

The Taskforce will operate as a ‘strike team’ to define the roles and responsibilities of the key stakeholders and establish a Taskforce Charter and priorities. A key objective will be to create joint private and public campaign funding models to grow the profile and attractiveness of Penrith Valley for visitors.

Penrith Valley Chamber representative, Richard Fox said, “we are excited to be part of a joint Taskforce to maximise the growing opportunities the new Western Sydney International Airport will provide. The natural landscape of rivers mountains and lakes is our unique value proposition, and our mission is to help make Penrith ready for new levels of visitation from Australia and around the world”.

Destination Sydney Surrounds North is one of 6 Destination Networks established in NSW to work with regions to grow the Visitor Economy. Destination Sydney Surrounds North (DSSN) regions include, Blue Mountains, Hawkesbury, Penrith, Central Coast, Lake Macquarie, Newcastle, Port Stephens, Hunter Valley, and the Upper Hunter (13 Local Government areas). DSSN is funded by Destination NSW.

DSSN has been working closely with Penrith City Council to kick start the Taskforce in the way it has boosted the tourism and visitor economy sector in other regions like Blue Mountains, the Hunter Valley and Port Stephens

DSSN General Manager, Glenn Caldwell said, “Penrith is definitely the next cab of the rank as far as we are concerned presenting a great opportunity for the future visitor. Our role is to do the ground work, help prepare the industry for a broader market uptake and ensure that Penrith is a real destination in its own right in the eye of the traveller”.

The Expression of interest will be open until 13 December and the Destination Penrith Taskforce will kick off early in the New Year.

For more information about the Taskforce and EOI, please contact Stacey Randell, Chamber Engagement Manager:

M: 0435 457 849